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Lane Bryant
Lane Bryant is the most recognized name in plus-size clothing for women.
RightFit.com
Lane Bryant partnered with Coexist to create a promotional microsite for their new Right Fit jeans. To announce this fashion breakthrough, Coexist brought the brand story to life online through a combination of vivid graphics, videos, blog links and music giveaways. RightFit.com eclipsed 1 million website hits in 1 month shortly after launch. Over 15,000 people submitted personal information and fit preferences to enter the music package contest allowing Lane Bryant to do targeted follow-ups.