coexist

Opportunity

Pizzuti had just gone to print with their new corporate brochure, yet they knew that the content and big idea driving the new portfolio piece was just begging to spring to life off the static pages within. As the digital experts – Coexist was brought in to leverage the current print brochure content and extend this brand story in a highly immersive and engaging way onscreen. It was determined early on that the interactive translation of this new marketing tool needed to be the exact opposite of the traditional PowerPoint presentation that so often follows corporate printed collateral.

Execution

Using a paper airplane icon as a metaphor for creativity and speed — Coexist built an interactive motion graphics piece that took the user on a non-linear journey through the Pizzuti property portfolio. Instead of clicking through a series of slides, the user moved forward into the screen providing a much deeper and more compelling experience. To get from industry to industry, Coexist animated paper airplanes folding and unfolding to reveal various case studies and brand stories.

Results

With an eye on the future digital translations of this piece across multiple touch-points - this experience adapted seamlessly to CDs for sales associates as well as to big screens at the Nationwide Arena (home of the Columbus Blue Jackets). Overall awareness of Pizzuti's comprehensive service offer has never been higher.